Director of Product Design & Product at Events.com — Led UX strategy and hands-on product design for a new event management platform; designed end-to-end organizer and attendee experiences while building scalable patterns for future marketplace growth.
Problem
Event organizers were managing registration, ticketing, and reporting across outdated, disconnected tools.
Event goers faced confusing registration flows and inconsistent communication.
Both needed a unified, intuitive experience that simplified setup, management, and attendance.
Goals
Business
Deliver a flexible event management platform for organizers of all sizes
Build a scalable foundation for future marketplace and attendee experiences
Differentiate through modern usability and design
Design
Simplify complex event setup into a guided flow
Create clarity across organizer and attendee journeys
Establish modular design patterns for future growth
Approach
Discovery & Research
Interviewed event organizers, customer support, and attendees. Mapped friction points and opportunities across the event lifecycle.
Flows & Prototypes
Redesigned the end-to-end experience — from event setup to attendee registration.
Created guided workflows and prototypes focused on ease and clarity.
Organizer Mobile Wireframe
Event Attendee Mobile Wireframe
Design Execution
Designed organizer dashboards, ticketing management, and attendee registration.
Built reusable UI components that evolved into Events.com’s early design system.
Outcomes
Reduced organizer time-to-publish by 40%
Improved attendee registration clarity and conversion across multiple devices with minimal clicks
Delivered MVP organizer and attendee experiences
Established scalable UI foundations for future product expansion
Key Takeaways
IC design leadership bridges vision and execution
Designing for both sides of the marketplace builds stronger, more cohesive products
Early design systems accelerate scale and brand evolution
